Your event program is running on spreadsheets and stretched teams. Ours runs on infrastructure.
Amzai operates enterprise event marketing programs using the Global Capability Center model. 3x your event volume. Cut cost per event by 45%. Give your board a number, not a story.
1,500+ events analyzed annually · 73 countries · 45% lower cost per event · 3x event volume increase
Client Transformation: Fortune 1000 Data Infrastructure Company
| Metric | Before Amzai | After Amzai |
|---|---|---|
| Annual Events | 28 | 85 (+204%) |
| Team Size | 5 FTEs | 2 Strategists |
| Annual Spend | $2.1M | $1.8M (-14%) |
| No-Show Rate | 40%+ | 15% (-63%) |
| Pipeline Attribution | Unclear | +28% qualified pipeline |
What is the GCC Model?
The Global Capability Center (GCC) model transforms event marketing from improvised projects into a scalable operating system. It combines infrastructure (24/7 operations across APAC, EMEA, Americas), expertise (documented playbooks from 3,800+ events), and predictable economics (40-60% cost savings vs. traditional agencies).
Enterprise Clients & Results
- Infosys – Global field marketing across 12 regions
- AWS – APAC & EMEA event programs scaled 3x
- SingleStore – 28→85 events/year, 45% lower cost
- Telesign – Executive dinner series, 28% more pipeline
- AMD – Developer workshops across 6 countries
Six Core Services
- Event Operations & Project Management – End-to-end timeline, logistics, vendor coordination, on-site support
- Digital Promotion & Marketing – Multi-channel campaigns, landing pages, SEO, paid advertising, registration systems
- Data & Analytics – Attendee tracking, MQL attribution, real-time dashboards, ROI calculation, benchmarks
- Tech Stack Management – Registration platforms (Cvent, Swoogo), CRM integration (Salesforce, HubSpot, Marketo), virtual/hybrid tech
- Creative & Content Studio – Event branding, collateral, video production, presentations, content repurposing
- Attendee Engagement & Experience – Journey design, networking facilitation, VIP management, post-event follow-up
Private Equity Solutions
A centralized Event Marketing GCC across your portfolio. $4.2M annual savings across 12-company portfolio. 18% EBITDA improvement. 85% lower cost vs. fragmented agency model.
Life Sciences & Pharma
Compliant event marketing for Life Sciences, Pharma, and CROs. HCP engagement, medical congress operations, advisory boards, and Sunshine Act-compliant programs.
Innovation Labs Research
Industry-leading field marketing research analyzing 1,500+ events annually across 600+ companies on 6 continents.
- Event Performance Index™ – Benchmarking across 15+ event formats
- C-Suite Observatory – Analysis of 10,000+ executive interactions
- GCC Advantage Framework – Proof of 40-60% cost optimization
Leadership
- Mitch Joel – Co-founder, digital marketing pioneer, author
- Ash Deokar – Co-founder, event operations expert, GCC model architect